Plandek launches major new social advertising campaigns

Charlie Ponsonby

Co-founder & CEO

Plandek is delighted to confirm that the highly anticipated new “Work Smarter not Harder” campaign recently launched on multiple paid-social channels. 

The campaign features two executions: ‘Plandek Work Smarter not Harder’ showcasing the Plandek SEI platform as a whole; and an additional execution 'Full Sprint, No Sweat', showcasing Plandek’s highly popular SmartView feature used by teams globally to accelerate the delivery of sprints and epics.

The two 40 second videos are currently running widely across social media platforms in Europe and North America. See below for the full videos.

'Work smarter, not harder' with Plandek software delivery intelligence

'Full sprint, no sweat' with Plandek SmartView for teams

If you'd like to know more about the difference between our two Plandek plans and see which would be most suited to your engineering organization, book a call with our experts and we can help guide you.

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About Plandek

Plandek is an intelligent analytics and performance improvement platform to help software delivery teams deliver valuable software, faster and more predictably. 

Plandek works by mining data from delivery teams’ toolsets (such as issue tracking, code repos and CI/CD tools), to provide actionable and intelligent insight across the end-to-end software delivery process.  

For enquiries or press releases, please contact:

Written by

Charlie Ponsonby

Co-founder & CEO

Charlie started his career as an economist working on trade policy in the developing world, before moving to Accenture in London. He joined the Operating Board of Selfridges, before moving to Open Interactive TV and then Sky where he was Marketing Director until leaving to found Simplifydigital in 2007. Simplifydigital was three times in the Sunday Times Tech Track 100 and grew to become the UK’s largest TV, broadband and home phone comparison service, powering clients including Dixons-Carphone, uSwitch and Comparethemarket. It was acquired by Dixons Carphone plc in April 2016. He co-founded Plandek with Dan Lee in 2018. Charlie was educated at Cambridge University. He lives in London and is married with three children.

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