Communicating GenAI Impact in Software Engineering: A Guide for Engineering Leaders

This webinar was live on Thursday 10th July 2025, but you can still watch it on demand below.

Why GenAI impact needs to be measured and communicated effectively

Generative AI (GenAI) is now front and centre on executive agendas – promising transformative gains in productivity and innovation. As senior technology leaders, you’re tasked with more than just implementing these tools; you must demonstrate real outcomes and communicate their impact clearly to boards and executive stakeholders.

In this 30-minute live session, we’ll explore how CTOs, CPTOs, CIOs and Engineering VPs can effectively report on GenAI adoption within their teams – balancing technical nuance with business relevance.

What we’ll cover:

How to align GenAI efforts with strategic business goals
Metrics that matter: what to measure and why
Governance and risk management in GenAI implementation
Communicating progress and impact to non-technical stakeholders

Hosted by

Martin Blackburn

Chairman

Martin Blackburn is an accomplished technology leader with more than 35 years’ experience. He currently chairs multiple PE backed high growth technology businesses. Previously, Martin has held positions at Rackspace, Marconi, Logica, HP, EDS and IBM. His roles have included Managing Director EMEA at Rackspace and several positions at IBM in Europe as General Manager, Chief Operating Officer for Europe, General Manager for Benelux and UK & Ireland where he was responsible for outsourcing, consulting, cloud and security services.

Ray Dogra

CPTO

Ray Dogra is Plandek’s CPTO, responsible for our product strategy and execution. Prior to joining Plandek a year ago, Ray spent over 30 years in the technology industry in several contexts. Prior roles have included being a Partner at Accenture, Global Product Leadership at HSBC and startup CEO and board member. He therefore brings a wealth of experience on how to operate at senior levels in both large and small organizations in advisory, executive and non-executive capacities.